Siebel Sales and Marketing Team

Customer: Marketing Department of Leading Mortgage Lender
 
Critical Issue: Customer was in search of marketing professionals with Siebel Sales and Marketing experience to handle the execution of email marketing campaigns for their business units. Customer was looking to employ "best practices" of email marketing so they looked outside the organization for this expertise to provide more robust messaging and testing within this area.

Reasons: The client had adopted the "this is the way we have always done it" mentality and Business units were seeking a dynamic way of sending email marketing campaigns to their customers and needed Siebel SMEs (Subject Matter Experts) on board to deliver.

Vision: Customer was in search of an organization with resources skilled in Siebel Marketing 7.5 who could start immediately to meet tight deadlines. Responsibilities included: developing a strategy around technology marketing initiatives, managing email marketing campaigns and their execution, segmentation and audience development and metrics tracking.

AETEA Provided: A seasoned Marketing Professional with 7 years experience in Marketing Communications and prior knowledge of the Siebel modules. This person worked well in a cross-functional environment and had project management skills, excellent organizational, communication, writing skills and the ability to interface with all levels of management.

Result: Customer’s issue was met by a qualified consultant utilizing a proactive approach to developing email marketing strategies and finding more effective ways to develop integrated campaigns.  Customer saw higher than average responses to their email campaigns and met their deadlines for the project.