Mobile Application Development

Customer: Credit Card Division of a Major Global Financial Services Provider

 

Critical Issue: The customer was looking to expand their current online card member account management capabilities with a mobile application for the iPhone. The application needed to be consistent in features and design with their customer web site. Mobile application development experts were needed to ensure a successful deployment of the mobile application.

Reasons: Although the customer had knowledgeable in-house employees that could have articulated their needs for this solution, they did not have enough staff to devote the significant amount of time required to prepare full business and functional requirements required for the development team. In addition, it was important to work with a business analyst that would be affiliated with the IT team who could interface effectively with all the teams involved.

Vision: The customer needed iPhone application development expertise and banking knowledge that would be able to quickly comprehend and create their intricate concept.

AETEA Provided: A team of mobile application developers with credit card and banking experience to design and develop the iPhone application.

Result: The mobile application was delivered on time and on budget which has reduced customer service calls, increased the uptake of online payments and improved loyalty, branding and customer experience.